Deva St. John reclaims our humanity in ‘The Information Age
“I wrote ‘The Information Age’ after spending way too long comparing myself to other people. I was beginning to feel my self worth deteriorate with every passing post; watching people I love allow misinformation to cloud their judgement, while knowing the media I’m consuming is probably just as manipulative; seeing the growth and decay of important news due to a lack of any public attention span; watching entire gigs through an audience member’s phone screen. It’s become so easy to distract ourselves. I wanted to remind people that a hive mind isn’t the answer, especially when your Queen Bee is a sewer rat.”
About “The Information Age”
‘The Information Age’ is a sarcastic salute to the often oppressive nature of social media, and how it distracts and divides us as quickly as it informs and connects. Channelling the grit and bratty energy of spiritual forbears like Patti Smith, early PJ Harvey and Juliette and the Licks ‘The Information Age’ captures the claustrophobia of low self-esteem. In a world where our self-worth is being buffeted daily by a relentless barrage of content, the song examines the consequences of our internet addictions on our personal wellbeing.
In the clash of its drums, the protean guitar lines and in Deva St. John’s angsty lo-fi vocals, she restores a sense of what it means to be human under the dehumanising glow of the LCD screens all around us. ‘The Information Age’ was recorded with Clem Cherry at London’s Eastcote Studios and mastered with John Davis at Metropolis.
About Deva St. John
Born in London to American parents and raised in Berkshire, Deva St. John’s sound is a bridge between the soundscapes of British and American pop culture. A peerless vocalist and authentic lyricist, her boozy lo-fi alt-rock production and gnarly vocals reveal an artist who channels her sensitivities into songs that peer under the veneer of modern life to express something fundamentally timeless, a yearning dissatisfaction; rock n’ roll in its purest form.
‘The Information Age’ will be Deva St. John’s third single since her debut release ‘Afterlife’ in October 2018. In the year since, Deva exploded onto the London gig circuit, spending the summer refining her performing nous in front of a steady growing audience. Having most recently performed for Sofar Sounds at the end of August, with a Youth Music award nomination to look forward to this month, and a headline BBC Introducing show in November, Deva St. John is one of the country’s surest rising stars, and she won’t slow down for a minute.
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