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New release: JULA - Take It Back (single & video)

Emerging voice JULA releases video for her new single ‘Take It Back’

JULA about the video:

"This video is actually really emotional for me. We shot it a month after my dad died and I was not feeling up to the task to shoot an awesome video. However I am really happy with how it turned out and proud of myself and my team that we made this happen.

When my dad got sick, I turned into survival mode and music disappeared to the background. I was dealing with his illness, with his health, always worrying about him. It was consuming everything, my mental health, my friends, being a mother, my music, everything.

We knew he wouldn’t survive his illness, but still his death came sudden and I was in shock.

I didn’t want to release any music and definitely didn’t want to make a video, I wanted to stay home in bed and cry all day and all night. I felt like I was in a time-bubble and the whole world was moving on without me while I hid myself and my feelings away.

And then something in me clicked. This is exactly what I have been struggling with all my life and exactly what the song is about. I never felt good enough, I always felt that my feelings weren’t valid, that I shouldn’t feel these big emotions (mind you, A LOT of people told me I was too much) You have to be happy and smile and pretend that everything is ok and I don’t want that anymore. People are not like that, I am not like that. I feel things and they are big and that is ok. In fact, that is awesome.

You can be super insecure, really sad, cry, laugh, be a mom, make music, put yourself out there and follow your dreams. You can be all those things at the same time. I AM all these things at the same time. 

And that is why I am really proud of this video. It shows my pain, it shows my insecurities, it shows my strength and my power."

Monika Vaskorova (Director & Cinematographer):

"Take it back meant for me taking back the power, taking back yourself from the people and surroundings which are not serving you anymore. This act is very necessary at some point in our lives and I have experienced it, too. That is the reason why I was able to connect with JULA and create something, which will speak for both of us."

'Take It Back' is the second release of JULA via Tall Mountain Records. The song was written by JULA and co-produced alongside Jan Schröder (known for his work with Causes, DO, Mainstreet and Martin Garrix), while the mix and master was handled by Ian Grimble (Daughter, Sinead O’Connor, Mumford & Sons, and Radiohead) and Frans Hendriks respectively. JULA struggles to reconcile the image of “beauty” as portrayed in the media with that of her own body, succumbing to the pressure and allowing her art to be swallowed by feelings of inadequacy. “It has taken me longer than I hoped to get where I am musically, but I am now at ease with who I am and what I represent.” - JULA

Behind the scenes JULA is working on more daring and outspoken material to be expected later in 2020.

JULA always knew she wanted to be a musician, from the age of four she was singing and dancing to Madonna, making her own shows in her bedroom and performing for her family. As she grew older, she continued to pursue this passion for performance, singing in several bands, choirs, and taking singing and ballet lessons. After high school, she auditioned for The Conservatory of Amsterdam and began her studies in jazz vocals. During her Bachelor, she travelled to New York for 3 months to study and write music. After that, during her Masters, she studied in Copenhagen at the Rhythmic Music Conservatory for a semester. She never doubted her career choice, it was very clear to her that this was going to be her life.

JULA’s sound is influenced by her appreciation and studies of jazz music, as well as the music of Björk, Muse and Destiny’s Child. Imagine a mix of Daughter and Róisín Murphy with the downcast pop-hues of Lykke Li, this would be one way to describe the sound of JULA.

Take It Backis out now!

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