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Sincere Deceivers - Gladness


Sincere Deceivers are a London based indie folk-rock 3-piece. A long way from the rolling hills of home, the Yorkshire natives have developed a folk driven sound, rooted in the storytelling tradition. After releasing their first EP, Autumnal Dreams, with a launch at the stunning St Pancras Old Church in 2015, Matt Glover (vocals, acoustic guitar), Tim Davies (electric guitar, vocals), and Dom Main (cello, vocals) have been regulars on the London circuit, developing their unique acoustic soundscapes.


2017/18 saw them at legendary venues like the Troubadour, The Old Queen’s Head and The Slaughtered Lamb, as well as playing shows for Songwriting Magazine, Sofar Sounds and Folkroom Records, picking up friends along the way.


2019 has been a busy year, with their single Hot Handed emerging in January after a packed-out launch gig at the Sebright Arms and receiving local and national airplay, including support from Introducing on BBC Radio 6 Music. They have been back in the studio ahead of the release of Gladness in December.



‘Gladness’ is the new single from London-based trio Sincere Deceivers, released across all digital platforms on December 6th.


It serves as a wintry bookend to 2019, following the release of ‘Hot Handed’ in January, described by Tom Robinson (BBC Radio 6) as a display of “perfect poise… understated intelligence”, which emerged after a packed-out launch gig at the Sebright Arms.



Inspired by a pair of long-distance walks taken by songwriter Matt Glover up and across the north of England over several weeks in 2015 and 2018, ‘Gladness’ is a song about finding a pocket of calm every now and then and recognising its importance. Glover says, “As we all probably experience from time to time, sometimes you have to go slower to go anywhere or achieve anything that’s worth seeking. Or not worth seeking – just finding a sense of the present when often we’re looking forward or back. A lot of stuff doesn’t really matter in the end, does it?”


It marks their first collaboration with Shuta Shinoda (Daughter, Spiritualized, Haley Bonar) recorded live straight to tape at the Vintage Hackney Road Studios. Building on their signature layered style around Dom Main’s evocative cello, Glover’s unmistakable Yorkshire vocals, and the understated intricacy of Tim Davies electric guitar, the song is another bold statement about what 2020 has in store for folk music in the UK.

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